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The Brand for Music Lovers

New Collection




the brand 

"Underground & Grungy culture with the Italian classic style"

Designed by Italian high end designers who worked for famous luxury Italian brands. The brand takes inspiration from the Techno Music Culture made in Berlin and the Hip Hop culture made in Brooklyn.

A selection of amazing materials were used to give the product an incredibly luxury look and feel. 



Our Story


This was the inspiration behind our brand. The brainchild of two Italian millennials that share their passion for music, luxury design and the arts. 

From our humble beginnings in the music industry our love for all music grew.

From Techno in Berlin Berghain Club to the sounds of Brooklyn Hip Hop.

Alongside our extensive work in the fashion industry we wanted to combine these passions to create something unconventional.

We wanted to share the joy of music and celebrate new talent worldwide. We wanted to create a world where we party differently. From our homes of New York, Sydney and Milan youin was born.

We aim to bring people together escalating and supporting music artists to live out their dreams. 

Our product line is proudly crafted in collaboration with Italian designers and is a visual expression of the unconventional.

Freedom, love, creativity and music. 

That is us. That is youin.

The Founders.